Web Site Design and Development

Web Site Design and Development

The most important instrument of digital marketing is the website on which the products or services are displayed. In order to achieve successful results in conversion-oriented projects, the main points to be considered in the design and development of the website are;

  • Content hierarchy,
  • User experience design approach,
  • Design and development infrastructure to provide seamless access from all devices,
  • A functional CMS in which content can be managed by different users,
  • Search engine optimization - SEO compatibility,


Since the web site is a key instrument of digital marketing, it is important that users have a strong infrastructure with strategic priorities such as traceability, traceability of changes made by media expenditures, and analysis of behavioral characteristics of users.