What is a Search Engine? Leading Search Engines and Market Share Statistics

A search engine is a software tool that allows users to search for information on the internet. In simple terms, when a user enters a specific term (keyword) into a search engine, the engine crawls the web, scanning global websites to find the most relevant results. This process involves complex algorithms and ranking factors that ensure the most appropriate content is delivered to the user.

Search engines perform three primary functions: crawling (exploring web pages), indexing (storing the content in a database), and ranking (ordering results by relevance). These steps help search engines present the best results based on the user's search query.

 

How Does a Search Engine Work?

Search engines work through a three-step process:

• Crawling: Search engines use software known as "bots" or "spiders" to regularly crawl websites and discover new or updated content.
• Indexing: The content found by the bots is then added to the search engine’s index, which is essentially a database that stores detailed information about each web page's keywords and content.
• Ranking: When a user makes a search, the search engine's algorithms analyze the index and rank the most relevant web pages based on numerous factors, such as on-page SEO, content quality, page speed, and more.

Leading Search Engines

While many search engines operate globally, a few have significant control over the market. Here are the leading search engines:

1. Google: Google is by far the most widely used search engine, holding over 90% of the global market share. Founded by Larry Page and Sergey Brin in 1998, Google’s success is built on constantly updated algorithms and SEO practices focused on user experience. Google considers hundreds of factors when ranking websites in search results.

2. Bing: Owned by Microsoft, Bing is one of Google’s main competitors. It is particularly popular in the U.S., where it holds around 3-4% of the global market share. Bing's integration with Microsoft’s Edge browser strengthens its ecosystem and user base.

3. Baidu: Baidu is the largest search engine in China, commanding a significant portion of the Chinese market. Due to Google’s ban in China, Baidu dominates the space with around 1% of the global market share and more than 70% of internet users in China relying on it.

4. Yahoo!: Once a leading player in the search engine space, Yahoo! now holds a much smaller share, particularly in Asia, with a global market share of less than 1%.

5. Yandex: Yandex is the most popular search engine in Russia and competes directly with Google in Russian-speaking regions. It has become a widely used platform in these areas.

6. DuckDuckGo: DuckDuckGo has gained popularity in recent years, especially for its privacy-focused features. DuckDuckGo doesn’t track users or collect personal data, making it a preferred choice among privacy-conscious individuals, although its market share remains small.

Search Engine Market Share Statistics (2024)

As of 2024, the global market share for search engines is as follows:

 

Search Engine	Market Share (%)
Google	91.88
Bing	3.04
Baidu	1.50
Yahoo!	1.30
Yandex	0.55
DuckDuckGo	0.65
Others	1.08

Google’s dominance is evident, but alternatives like Bing and Baidu maintain strong user bases in specific regions. DuckDuckGo’s growing popularity among users who value privacy is also noteworthy.

 

Choosing a Search Engine and SEO

Each search engine has its own algorithm with slightly different ranking factors. However, because Google controls the vast majority of the market, most SEO strategies are tailored to its algorithms. That said, SEO efforts shouldn’t neglect other search engines, particularly if your business operates in regions where engines like Bing or Yandex are more prevalent.

For instance, Bing’s SEO focuses more on social signals and keyword density, while Google prioritizes content quality and mobile-friendliness. Baidu and Yandex, catering to their respective regions, also emphasize different ranking factors, such as language-specific SEO practices.

Search engines are the go-to tool for internet users seeking information, and SEO is crucial for businesses to succeed in the digital landscape. In this article, we explored how search engines work, identified the leading players, and reviewed the latest market share statistics. While Google remains the dominant force, it's essential to shape your SEO strategy around its criteria. However, if you target local markets, it’s wise to consider the impact of Bing, Baidu, and Yandex on your SEO strategy.