
UI / UX Design | Web Design
The most important instrument of digital marketing is the website on which the products or services are displayed. In order to achieve successful results in conversion-oriented projects, the main points to be considered in the design and development of the website are;
- Content hierarchy,
- User experience design approach,
- Design and development infrastructure to provide seamless access from all devices,
- A functional CMS in which content can be managed by different users,
- Search engine optimization - SEO compatibility,
Since the web site is a key instrument of digital marketing, it is important that users have a strong infrastructure with strategic priorities such as traceability, traceability of changes made by media expenditures, and analysis of behavioral characteristics of users.
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